Colour selection is crucial for developing a distinctive visual identity when constructing a brand. You should take the following actions:

Clarify your grasp of the principles and characteristics of your brand before beginning the colour selection process. Consider your brand’s meaning, the feelings it arouses, and the impression you want to leave on your audience.

Take into account who you want to reach: What group do you want to appeal to? What expectations do they have in terms of preferences? Colours should be picked carefully so that they can convey the proper message to your audience.

Consider your rivals. What colours do they employ? Choosing colours can be tricky because you don’t want to look too much like your rivals, but you also don’t want to be too different that you blend in.

Choose a primary colour: Begin by deciding on a primary colour that best captures the essence of your brand. Your brand’s visual identity will mostly feature this colour.

Selecting supporting colours can help you further develop the visual identity of your brand once you’ve settled on a primary colour. Supporting colours should work in harmony with the primary colour.

Once you’ve decided on your colour scheme, test it out in various settings to see how well it blends and what message it conveys.

You should keep in mind that colour psychology can influence your decision-making. Use colours that are consistent with the values and personality of your brand as well as the feelings you want to arouse in your audience because different colours can provoke various emotions and moods.